德国国家设计奖公布 新自然主义LOGO设计获奖

2022-04-03阅读:2082发布:新自然主义设计来源:新自然主义公众号

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“新自然主义认为人类及其全部作品包括艺术在内,都是自然现象。 ”

“New Naturalistic believes that human beings and all their works, including art, are natural phenomena.”

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德国国家设计奖是当代设计行业的先导者,在全球范围内具有很强的竞争力和影响力,是推动设计风向的重要奖项。

The German National Design award is a leader award in the contemporary design industry.It has strong competitiveness and influence all over the world.It is a significant award to promote the design direction.


 一、OUR IDEA我们的理念:

新自然主义种植设计是基于生态学原理,以拟自然的方式设计长效、低维护且稳定发展的群落式种植的设计手法,并最大化提升区域的生物多样性。

The new naturalistic planting design is to create nature-like planting communities based on the ecological principles, which will lead to a sustainable landscape with low maintenance as well as enhance local biodiversity.


通过生态景观规划、设计和后期管护等科学方法,使得人居、城市和自然之间达到长期的动态平衡。

Through the scientific methods of ecological landscape planning, design and maintenance, a long-term dynamic balance will be achieved between residence, city and nature.

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植物生长所需的条件

Conditions required for plant growth

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让新自然像阳光一样朝气蓬勃

Let the New Naturalistic Ltd. flourish like sunshine

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让新自然像空气一样清晰美好

Let the NewNaturalistic Ltd. be as clear and beautiful as air

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让新自然像水一样自由融和

Let the NewNaturalistic Ltd. blend freely like water

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让新自然像土壤一样孕育生命

Let the NewNaturalistic Ltd. breed life like soil

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在有限的空间追寻无限的平衡

Pursue infinite balance in limited space

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美学也是一门自然科学,美感来自自然的或者日常生活的经验感受,我们主张运用生物进化论和科学实验的方法研究美学,把美学建立在对个体审美经验的精细描述之上,从大量经验描述中概括出科学的美学原则。

Aesthetics is also a natural science.

Beauty comes from the experience of nature or daily life.

We advocate using the methods of biological evolution and scientific experiment to study aesthetics.  We summarize the scientific aesthetic principles from large quantities of empirical descriptions based on the fine description of individual aesthetic experiences.


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 二、OUR LOGO我们的标识

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